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Tutorial Tutorial: How to Analyze a Survey

Overview - First Glance

After distributing your survey you're now ready to analyze response data. If you're not there already, click "3. Analyze" within the top navigation area to get to the Analytics Overview page.

Analytics Nav Link

If you get to the page and are presented with a "No Responses Collected" message, then you haven't yet collected any response data and may need to distribute or re-distribute your survey. If so, click the "Distribute Surveys" button to return to the distribute page.

No Responses Collected Message

If you see a large graph with stats, then you've hit the jackpot. This is the page that will give you an overview of your survey collection progress.

In the top center of the screen will be the Survey Completion & Response Collection graph. This graph shows you a time based plot of survey collection data over the course of your survey collection period. Clicking the graph and dragging along the x-axis will let you zoom to specific data collection periods. Peaks in the graph will show data collection activity while empty areas represent no collection activity.

Analytics Overview Survey Graph

Note: If you just recently created your survey, you won't have enough data or history to enable zooming.

Below the graph you will find a set of stats for your survey.

  • Responders: These are your survey takers, or in other words, the number of times a survey collection instance has been accessed. If you enable the survey settings advanced tab option of "Reset on Completion" your survey will automatically "reset" and create a new responder upon survey completion.
  • Responses: The number of individual answers submitted by your responders.
  • Completed Surveys: The number of surveys that have been completed by your responders. If you don't enable the "Require Answers" option within the survey settings validation tab, your responders will be able to complete your survey without submitting any answers. Enable the option to force responders to give answers.
  • Avg. Completion Time: The average amount of time taken by your responders to complete your survey. The completion time is listed in (Hour):(Minute):(Second) format.
  • Surveys Completion Rate: The percentage of responders that have accessed the survey to those that have completed it.
  • Days running: The number of days your survey has been available to the public.

Response Totals

After reviewing your survey overview stats click the "Totals" link in the crumb trail or click the "Next(View Total Responses)" button towards the bottom of the page to continue to Response Totals.

Link to Total Responses

The Total Response page gives you a complete document like view and analysis of your response data. The page of the survey is indicated at the top of the page and can be changed by clicking the numbered links.

Survey Pages

Below, response data is presented below the question text within a dynamic sortable table for each question of the survey. If no responses have been collected for a particular question of the survey, the table displays a "No Responses Collected" message.

No Response Data

Otherwise the sortable table presents the following information:

  • Response: The predefined standard answer or submitted free response.
  • % Bar: A small graph based visualization of the response selection percentage (Only for Multiple Choice or Multiple Choice Grid question types).
  • Count: The number of Responses submitted for a particular standard answer or free response.
  • Percent: The tallied percentage of responses for a given response.

Note: Clicking the "Column" headers will sort the response data on the selected column.

Multiple Choice Response Table

The multiple choice response table presents response data in a sortable dynamic grid with rows for each answer choice.

Multiple Choice Response Table

Below the table are icons for visualizing or downloading the question's response data in CSV or Excel format.

Multiple Choice Response Buttons

Clicking the Visualize icon opens a dialog containing dynamic area, bar, & pie chart visualizations. Also, in the top right hand corner of each visualization will be a menu that allows you to download & print each image as a png, jpg, pdf, or svg file.

Bar Graph
Line Graph
Pie Graph

Free Response Table

The free response table presents response data in a sortable dynamic grid with rows for each unique response.

Free Response Analytics Table

In addition, responses can be filtered by entering text into the search field. This lets you get response information only containing the content that interests you.

Free Response Analytics Table Search

Below the table are icons for downloading the question's response data in CSV or Excel format (Visualization is not supported for Free Response Questions). Downloading either will allow you to open the files with MS Excel or any excel compatible tool.

Survey Data Excel Preview

Multiple Choice Grid Table

The multiple choice grid table presents response data in a sortable dynamic grid with rows for each question and columns representing the answers along with response counts and percentages within each table cell.

In addition, questions can be filtered by entering text into the search field. This lets you view response information for only the questions that concern you. For example, if you have a multiple choice grid with 200 questions and only 25 are in reference to cars, by typing "car" in the search field you will be presented with only the questions that have the word/text "car" inside them. This saves you the time of having to scroll to the desired questions.

Multiple Choice Grid Overview

Another feature of the multiple choice grid table is the automatic highlighting of low and high values within each row/question. This helps you visually identify important information along with any trends in the responses with just one glance without having to personally compare the values of each cell.

Multiple Choice Cell Values

And lastly, response data can be visualized or downloaded in CSV or Excel format by clicking the links below the table.

Grid Buttons
Multiple Choice Grid Table Bar Graph Visualization

Note: As with regular multiple choice questions, the top right hand corner of each visualization will have a menu that allows you to download & print each image as a png, jpg, pdf, or svg file.

Date Table

The date analytics table, just like the Free Response table, presents response data in a sortable dynamic grid with rows for each unique response along with the number of responses.

Free Response Analytics Table

Responses can also be filtered by entering text into the search field.

Free Response Analytics Table Search

Below the table are icons for downloading the question's response data in CSV or Excel format (Visualization is not supported for Date Value Questions).

Survey Data Excel Preview

Image Response Table

The image response table, similar to the Multiple Choice table, presents response data in a sortable dynamic grid with rows for each answer choice along with response totals and percentages for each image.

Image Response Table

Below the table are icons for visualizing or downloading the response data in CSV or Excel format.

Clicking the Visualize icon opens a dialog containing dynamic area, bar, & pie chart visualizations. Also, in the top right hand corner of each visualization will be a menu that allows you to download & print each image as a png, jpg, pdf, or svg file.

Image Visualization 1
Image Visualization 2

Responders

Now that you've taken your time to familiarize yourself with the total response macro view get ready take a closer look with the responders page.

Click "Next (View Responders)" at the bottom of the Total Results page or click "Responders" in the crumb trail to get to the Responders page.

Crumb Responders
Next Responders

The first thing you'll notice is a sortable & searchable data grid that lets you view your survey's responders. Anonymous responders appear without a name or email in the "Name" & "Email" columns. Registered responders, the ones you personally upload, are shown with their corresponding Name & Email.

Responders Grid

Clicking the Search Glass icon will open the individual responder's responses in a page similar to that of the total results page containing the selected responder's responses.

Individual Responder Responses

Now that you have a basic understanding of the survey analytics pages you should be ready to get the most from your surveys. Happy surveying!

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